SEND Local Offer - structure and content re-design DISCOVERY

Project details:

Organisation Hertfordshire County Council
Department SEND Transformation
Collaboration Level Share Ideas
Budget Unknown
Key Contact Mim Kendrick
Phase start 01 January 2019
Phase Estimated end 31 October 2019



The Local Offer website is a statutory requirement for local authorities, and is required to provide information about all provision available in the area to families where a child (aged 0 - 25) has special educational needs and/or disabilities (SEND).

Hertfordshire County Council ran a discovery project from Jan - June 2019 to support a full re-write and re-design of this website. Following the discovery, the re-write is taking place between June and December 2019.

Discovery outputs include

  • Personas (parents who require the information on the website)
  • Parent empathy map
  • An updated website structure based on several iterations of tree-tests and card sorts
  • An updated website design proposal which meets the needs of users in terms of navigation and aesthetics
  • A collaborative approach to re-writing sections with parents
  • The production of the "SEND online feedback group" where parents participate in online testing - with 25% engagement on each task sent out leading to real tangible evidence of user-driven design
  • A Local Offer Blog
  • Baseline analytics and success metrics to measure once the website re-design and re-write is complete
  • Local Offer playbook
    Feel free to get in touch to discuss any of this in more detail.




Status Updates